Name: How GE Appliances Drives Loyalty And Efficiency
Uploaded: 2022-11-17T11:34:49.149805+00:00
Duration: 1006 s
Channel: ALD
Description: Watch Ryan Nicholls (SVP of Product for Call Centers at Salesforce) and Viren Shah (Chief Digital Officer at GE Appliances) at Dreamforce discussing how Salesforce has helped GE Appliances deliver a Zero Distance policy with its customers to deliver continuous customer engagement and much higher brand loyalty.

Watch Ryan Nicholls (SVP of Product for Call Centers at Salesforce) and Viren Shah (Chief Digital Officer at GE Appliances) at Dreamforce discussing how Salesforce has helped GE Appliances deliver a Zero Distance policy with its customers to deliver continuous customer engagement and much higher brand loyalty.

<p>Watch Ryan Nicholls (SVP of Product for Call Centers at Salesforce) and Viren Shah (Chief Digital Officer at GE Appliances) at Dreamforce discussing how Salesforce has helped GE Appliances deliver a Zero Distance policy with its customers to deliver continuous customer engagement and much higher brand loyalty.</p>

Ryan Nicholls - SVP of product for Contact Center at Salesforce

Viren Shah - Chief Digital Officer, GE Appliance on making customers happy

Jim Gothard - Exec Director of Call Center on applying Zero Distance Customer Interaction

What is Zero Distance

Demo - How Salesforce and GE Appliances drive Zero Distance customer connections

https://d3ev5earl6dvd0.cloudfront.net/public-media/videos/005/353/005353/video_ZT3uTqT.mp4

I want to introduce onto the state my friend and my colleague the SVP of product for contact center at salesforce, Ryan Nicholls

Viren Shah GE Appliance Company is using Salesforce to make its customers happy

Jim Gothard explains how GE Appliances is really trying to be more of a growth company by adopting zero distance concept. Salesforce is helping to create a truly seamless customer experience to help us deliver better products to customers.

Ryan welcomes Viren on to the stage to explain what the Zero Distance concept is. Viren explains several use cases where GE Appliances has used Salesforce to design products and offerings to meet an unmet need at the time a customer needs a solution

Ryan Nicholls walks us through a demo of how Salesforce and Einstein work together to ensure that GE Appliances is in touch with their customers at all times across all contact channels from the data provided by GE Appliances interaction with the customer. In this case, Ryan walks us through the customer journey for someone looking for a Smart Fridge, but who also shops with her values.